FOUNDED AND OPERATED BY THE RO BROTHERS, THE COMPANY WAS INITIALLY FORMED TO CONNECT ASIAN BRANDS AND AGENCIES WITH WESTERN CREATIVE AND PRODUCTION. HOWEVER, OUR TRUE IDENTITY AND PURPOSE LIES IN THE NAME: MUYU.

TO BRING SOMETHING INTO EXISTENCE FROM NOTHINGNESS IS AT THE HEART OF WHAT WE DO. THE KOREAN WORD FOR MU (무, 無, EX NIHILO), MEANING NOTHING, AND YU (유, 有, CREATIO) MEANING EXISTENCE/SOMETHING WAS COMBINED TO CREATE A COMPOUND WORD THAT ENCAPSULATES THIS CALLING. 

TO BOLDLY FACE THE RELENTLESS BLANK PAGE AND CREATE CAPTIVATING NARRATIVES AND IMAGES IS OUR GREATEST PASSION AND PRIVILEGE. WE NEVER TAKE THIS BLESSING FOR GRANTED.